{"product_id":"cest-ca-le-marketing","title":"C'est ça, le Marketing","description":"\u003cp\u003eFor 25 years, Seth Godin has inspired millions of entrepreneurs, leaders and enthusiasts. In this book, he brings together for the first time most of his marketing knowledge, presented in an accessible and timeless manner.\u003c\/p\u003e\n\u003cp\u003eAt the heart of his method is a key idea: the best marketers don't just use consumers to solve their business's problems; they use marketing to meet the needs of human beings.\u003c\/p\u003e\n\u003cp\u003eTheir goal is not just to make noise, but to make the world a better place. Truly effective marketing relies on generosity, empathy and emotion.\u003c\/p\u003e\n\u003cp\u003eIn this book, you will learn how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdentify the smallest viable audience;\u003c\/li\u003e\n\u003cli\u003eCreate trust with your market and gain permission to communicate with them;\u003c\/li\u003e\n\u003cli\u003eAdopt the language of your fans;\u003c\/li\u003e\n\u003cli\u003eFind the courage to innovate and create positive tension;\u003c\/li\u003e\n\u003cli\u003eAnd, above all, to provide your audience with the tools and stories that will allow them to achieve their own goals.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Diwan Livres","offers":[{"title":"Default Title","offer_id":46612661141755,"sku":"C-127\/06","price":105.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0402\/1413\/4952\/files\/9782357454170.webp?v=1728899594","url":"https:\/\/wlidato.shop\/en\/products\/cest-ca-le-marketing","provider":"Wlidaty","version":"1.0","type":"link"}